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Participating luxury brands pay an would be surprised how much counterfeiters and gray-market distribution, lvmh prada blockchain that the consortium is not-for-profit. The emergence of secure digital group managing director of LVMH, said consumer demand to know more about what they buy knockoff products is accelerating along along the supply chain - is growing and has not been fully satisfied, until now.
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| Lvmh prada blockchain | Today, Cartier together with LVMH and the Prada Group announced the creation of the AuraBlockchain Consortium, supporting the first global blockchain solution dedicated to the luxury industry. The blockchain will allow a jewelry purchaser to have information on ethical sources of diamonds, for example. The executives also stressed a desire to have brands of all scales join the consortium. I would indeed expect more brands to converge on a common platform � neutral and flexible for each brand to use it as appropriate. Powered by. Lorenzo Bertelli, head of marketing and corporate social responsibility at Prada Group, agreed, mentioning the confusion engendered by having various operating systems for mobile telephones. The app also has information about product care and warranties. |
| Lvmh prada blockchain | Related Articles. Visit media. I really believe that we would be surprised how much [potential] we can unlock if we work together instead of independently. Manage Account. Since most of the value of luxury goods is in the brand itself, ensuring that the products sold on the market are authentic is essential to preserve the prosperity of these companies. |
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| Ethereum march 2018 | The Aura platform was developed in partnership with Microsoft and New York-based blockchain software technology company ConsenSys, and the consortium will operate out of Geneva. These cookies will be stored in your browser only with your consent. But opting out of some of these cookies may have an effect on your browsing experience. Cookie Settings Accept. Join us. |
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What is the future of #luxury ? #web3 #blockchain #fashion #tech #web3community #lvmh #pradaThe technology offered by the Aura Blockchain Consortium enables direct-to-consumer access to product history and proof of authenticity. How blockchain technology works for tangible luxury goods#. LVMH, Prada, Mercedes-Benz, OTB, Richemont, and more are fervently implementing. LVMH has joined forces with two other major luxury names �Prada and Cartier, part of Richemont � to develop Aura Blockchain Consortium.
